StickK is a goal-setting platform designed to help users achieve their objectives through the use of Commitment Contracts. Developed by behavioral economists at Yale University, StickK leverages the principles of loss aversion and accountability to motivate users. By entering into a Commitment Contract, users pledge to meet their goals, often backed by financial stakes or social accountability. This method significantly increases the likelihood of success by providing clear incentives and consequences.

Users can choose a goal, set a timeline, and decide on stakes. The platform offers the option to appoint a Referee to monitor progress and Supporters who provide encouragement. StickK covers a wide range of goal categories, including health, finance, education, and lifestyle.